The global avocado market: 60 years of Mexico’s leadership and its impact on the next decade.
Rafael Díaz Castellanos. Pgs. 12-49

Predictive model for the selection of a public opinion measurement technique. Luis Herrero-Corona.
Pgs. 50-77

Warning of persuading attempts and ambiguity within advertising contexts in Mexico.
Carlos Gabriel Colín Flores. Págs. 78-103

Personal branding and personal marketing: complementary processes focused on the personal brand.
Fabiola Patricia Melchor Rueda, Enriqueta del Carmen Márquez Sánchez, Vladimir Deléyade Estrada Portales. Pgs. 104-129