CRISIS MANAGEMENT
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Abstract
In order to properly manage crises, it is first necessary to understand what they are and what their main characteristics are. There is a large body of literature on this and it is not possible to assign a single definition to the term. If the theory of the crisis is analyzed, the most feasible is to find four currents of thought.
The first refers to the crisis only as a threat, the second defines the concept as a period of interruption, the third combines the views of threat and interruption, and the fourth presents both sides of a crisis. The negative is associated with thedanger posed by this type of phenomenon and the positive with the new opportunities for change that they promote.
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