The audiovisual campaign of the “National Day of Healthy Distance” and its affect heuristic as part of the risk communication among national tourists of Mexico during the pandemic caused by SARS-CoV-2, March-December 2020
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Aug 15, 2021
Keywords:
risk communication, heuristic affect, pandemic, tourism
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Abstract
Despite the massive dissemination in different media of information about the pandemic caused by SARS-CoV-2 and about the security measures implemented by the Ministry of Health and the different levels of government in Mexico such as the “National Campaign of Healthy Distance”, millions of national tourists were traveling to different destinations in the country during 2020, which implied a little significant change in the volume of national tourism.
As part of an explanation of this phenomenon, the affect heuristic theory was used to investigate the messages of the campaign focused on preventing people from leaving home and through a content analysis it was found that, in general, these audiovisual materials focused mainly on the perceived benefits, leaving aside the perceived risks, neglecting risk communication. The analysis of other social, cultural and economic factors can give us greater depth to know not only the affect heuristic of health promotion and prevention campaigns disseminated and implemented in other countries as part of risk communication, but also to learn about the attitudes, opinions and behaviors that tourists from other places had during the pandemic caused by SARS-CoV-2.
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Sosa Roldán, S., & Santos Morales, R. (2021). The audiovisual campaign of the “National Day of Healthy Distance” and its affect heuristic as part of the risk communication among national tourists of Mexico during the pandemic caused by SARS-CoV-2, March-December 2020. Sintaxis, (7), 111–134. https://doi.org/10.36105/stx.2021n7.06
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Greene, C. M., & Murphy, G. (2020). Individual differences in susceptibility to false memories for COVID-19 fake news. Cognitive Research: Principles and Implications, 5(63): 1-8. https://doi.org/10.1186/s41235-020-00262-1
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Hance, B., Chess, C., & Sandman, P. (1988a). Improving dialogue with communities: a risk communication manual for Government. Trenton, NJ: Office of Science and Research-New Jersey Department of Environmental Protection.
Hance, B., Chess, C., & Sandman, P. (1988b). Encouraging effective risk communication in Government: suggestions for agency management. Trenton, NJ: Office of Science and Research-New Jersey Department of Environmental Protection.
Hartley, K., & Vu, M. K. (2020). Fighting fake news in the COVID-19 era: policy insights from an equilibrium model. Policy Sciences, 53, 735-758. https://doi.org/10.1007/s11077-020-09405-z
Higgins, E. T. (1987). Self-discrepancy. A theory relating self and affect. Psychological Review, 94(3), 319-340. https://doi.org/10.1037/0033-295X.94.3.319
Higgins, E. T., Roney, C. J. R., Crowe, E., & Hymes, C. (1994). Ideal versus ought predilections for approach and avoidance distinct self-regulatory systems. Journal of Personality and Social Psychology, 66(2), 276-286. https://doi.org/10.1037//0022-3514.66.2.276
IFT (2019). Encuesta nacional de consumo de contenidos audiovisuales 2019. Ciudad de México, México: Instituto Federal de Telecomunicaciones.
Izai (2020). Acciones extraordinarias para atender la emergencia sanitaria generada por el virus SARS-CoV-2. Izai. Recuperado de: https://bit.ly/2NY5VbW
Kasperson, R. E., & Stallen, P. J. M. (eds.). (1991). Communicating risks to the public. International perspectives. Dordrecht, The Netherlands: Kluwer Academic Publishers.
Kay, L. W., & Gitlin, I. J. (1949). Atomic energy or the atomic bomb: a problem in the development of morale and opinion. The Journal of Social Psychology, 29(1), 57-84. https://doi.org/10.1080/00224545.1949.9918942
Keller, C., Siegrist, M., & Gutscher, H. (2006). The role of the affect and availability heuristics in risk communication. Risk Analysis, 26(3), 631-639. https://doi.org/10.1111/j.1539-6924.2006.00773.x
Kemp, S. (2021). Digital 2020: Mexico. DataReportal. Recuperado de: https://bit.ly/3sFuPLC
Krimsky, S., & Plough, A. (1988). Environmental hazards: communicating risks as a social process. Dover, MA: Auburn House.
Lawless, E. W. (1977). Technology and social shock. New Brunswick, NJ: Rutgers University Press.
Leed, E. J. (1991). The mind of the traveller. From Gilgamesh to global tourism. New York, NY: Basic Books.
Leiss, W. (1995). “Down and dirty:” the use and abuse of public trust in risk communication. Risk Analysis, 15(6), 685-692. https://doi.org/10.1111/j.1539-6924.1995.tb01340.x
Leiss, W. (1996). Three phases in the evolution of risk communication practice. Annals of the American Academy of Political and Social Science, 545(1), 85-94. https://doi.org/10.1177/0002716296545001009
Lin, W., Jin, L., Jin, L., Shuo-Feng, C., Yuan-Yuan, W., & Zhi-Hun, L. (2016). Affect heuristic as a function of trust in risk communication. Social Behavior and Personality, 44(4): 619-630. https://doi.org/10.2224/sbp.2016.44.4.619
Loewenstein, G. F., Weber, E. U., Hsee, C. K., & Welch, N. (2001). Risk as feelings. Psychological Bulletin, 127(2), 267-286. https://doi.org/10.1037/0033-2909.127.2.267
Loewenstein, G., & Lerner, J. S. (2003). The role of affect in decision making. En R. Davidson, H. Goldsmith, & K. Scherer (eds.), Handbook of affective science (pp. 619-642). Oxford, England: Oxford University Press.
Magala, S. J. (2001). Under construction (identities, communities and visual overkill). Erasmus Research Institute of Management. Recuperado de https://bit.ly/3oxkBeS
Mayring, P. (2000a). Qualitative inhaltsanalyse. Grundlagen und techniken. 7a. ed. Weinheim: Deutscher Studien Verlag.
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