Big data, digital media and society: challenges for communication research
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Abstract
Currently, communication research faces a level of complexity never seen before for the discipline, this is due, among other phenomena, to the presence of the Internet and a series of digital environments through which users generate millions of data on topics political, social, economic, cultural, educational, advertising, marketing, etc., in various formats that are available to be analyzed and used by researchers. It is in principle to visualize the Internet as a social space in which people, institutions, organizations and even computer systems generate and carry data; and, to know the new and innovative research methods that currently exist to carry out the formal analysis of data. One of the most widely used methods today is Big Data, which allows communication researchers to carry out innovative research.
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